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British TV star and Love Island host Maya Jama stole social-media headlines after Portugal’s dramatic penalty-shootout victory over Spain in the 2025 UEFA Nations League final.

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During Portugal’s celebrations, Maya took to her Instagram stories to blow virtual kisses at Manchester City defender Ruben Dias, whom she lauded as a “hero of the night.”

According to Goal.com, Jama – who watched the match with millions of fans worldwide – posted a series of snaps featuring Dias in action, captioned simply, “Kisses, Ruben ❤️🇵🇹.” The post went viral within minutes, earning thousands of reactions from football supporters and entertainment fans alike .

Portugal and Spain ended regulation and extra time tied at 1–1, forcing a nerve-shredding penalty shootout. Ruben Dias converted his spot-kick confidently, helping Portugal edge Spain 6–5 in the shootout and lift the coveted trophy. His composed performance at Wembley Stadium earned praise from pundits and teammates.

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Jama’s playful homage underscores the crossover between sports and entertainment in the digital age. 

The shared clip of her reaction – alternating between cheering cameras and air kisses – became one of the most-viewed moments on Instagram that evening.

The 2025 Nations League final showcased top European talent, but it was the human stories around the match that captured global interest. Dias, named Man of the Match for his defensive mastery, posted a screenshot of Jamaica’s story in his Instagram highlights, thanking her for “the love and support.”

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Football and TV fans took to Twitter to applaud the interaction, with many noting how celebrity endorsements can amplify players’ profiles beyond the pitch. “Maya Jama just made Ruben Dias an even bigger star,” one user commented, while another added, “This is the sweetest moment in sports and entertainment collab.”

As Portugal celebrates its Nations League triumph, Maya Jama’s affectionate shout-out demonstrates the unifying power of football and the playful role of social media celebrities in today’s sports narrative.

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