Coca-Cola retools ad budget to help coronavirus frontliners

Coca-Cola Philippines said Monday it used its P150 million advertising budget to buy personal protective equipment, food packs and beverages for hospitals and government agencies, adding to contributions from business to the fight against COVID-19.

Over 46,000 medical workers in 305 institutions were given personal protective equipment, Coca-Cola Philippines said in a statement.

With the help of its partners, over 5,000 food packs were delivered, with the goal of reaching 30,000 more families in the coming days, it said. Since March, the company said it distributed over 400,000 liters of drinks to frontline organizations.

“These initiatives form only the initial phase of our ongoing efforts to make a positive impact in communities and among the most vulnerable,” said Winn Everhart, Coca-Cola Philippines president
and general manager.

Coca-Cola said it continued to manufacture and deliver Wilkins water and other essential products, with the help of 19 production facilities, over 70 distribution centers and 10,000 direct employees. news.abs-cbn.com