Nigerian Afrobeats sensation Ahmed Ololade, professionally known as Asake, is reportedly on the verge of signing one of the most lucrative endorsement deals in African music history.
Sources indicate that global sportswear giant Adidas has offered the "Lonely At The Top" singer a staggering $35 million deal to become a primary face of the brand.
Though neither party has officially confirmed the partnership as of Wednesday, March 25, 2026, the signs of a collaboration have been mounting.
Asake recently headlined the Adidas Sounds of Superstars event at the Adidas Arena in Paris, where he performed in a custom-styled wardrobe provided by the brand.
Industry insiders suggest that Sony Music Entertainment is also involved, looking to partner with Asake’s label, Giran Republic, to facilitate a massive global rollout for the artist's upcoming projects.
“Asake has consistently worn and promoted the brand organically for years. This deal is the natural evolution of that relationship,” a report from Leadership News highlighted.
This potential deal follows a record-breaking 2025 for Asake, who maintained his position as Nigeria's No. 1 artist for the fourth consecutive year.
With over 2 billion streams across platforms like Spotify and Audiomack, a $35 million partnership would cement his status as a global cultural icon.
#Asake #Adidas #Afrobeats #Endorsement #SonyMusic #MrMoney #NigeriaMusic #GlobalIcon
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