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American rapper and digital content creator Darryl Dwayne Granberry Jr., popularly known as DDG, has sparked widespread debate online after claiming that streamers earn more money than music artistes.
The 28-year-old entertainer made the statement during a recent livestream with popular Nigerian streamer Carterefe, where he discussed the financial realities of both professions.
“Streaming pays more than music. For real, streamers make more money than artistes,” DDG said during the livestream.
DDG, who successfully balances both music and streaming careers, explained that the revenue structure in streaming allows creators to earn consistently through multiple income streams such as donations, subscriptions, sponsorships, and ad revenue.
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The rapper began his professional music career in 2016 and gained mainstream attention with his hit single **‘Givenchy’, which appeared on his debut EP Take Me Serious, released in 2017.
However, long before his music breakthrough, DDG had already established himself in the digital space. He started his YouTube streaming career in 2014, building a loyal fanbase through vlogs, gaming content, and lifestyle videos.
His growing success online later influenced his decision to drop out of Central Michigan University, allowing him to focus fully on content creation and entertainment.
DDG’s comments have since triggered discussions among fans, musicians, and content creators across social media platforms. While some agreed that streaming offers quicker and more transparent earnings, others argued that music still provides long-term financial value through royalties, touring, and global recognition.
The statement also reflects a broader shift in the entertainment industry, where digital platforms continue to redefine success and income generation. Many upcoming creatives are now embracing streaming and content creation as viable alternatives to traditional music careers.
As the lines between music, streaming, and digital influence continue to blur, DDG’s comments highlight how modern entertainers are diversifying their income streams in the evolving creator economy.
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