Adekunle Gold Threatens Legal Action as Bank Allegedly Hijacks His Viral Giveaway for Promo
Nigerian music star Adekunle Gold, popularly known as AG Baby, has threatened legal action after accusing a commercial bank of using his intellectual property without consent. The issue centers around his popular “first-class giveaway” campaign, which the singer originally launched to celebrate and reward Nigerians who graduated with first-class honors.
The initiative, which trended widely on social media, saw Adekunle Gold gifting cash prizes to high-achieving students as a gesture of encouragement and recognition for academic excellence.
However, controversy erupted when the bank used a similar concept in a promotional advert without consulting or crediting the singer. The ad read:
“AG Baby no send you first class gift? No worries, ALAT’s got you covered. Enjoy up to 70% off your favorite brands this weekend via eVouchers on the ALAT app – it’s no crime to not have a first-class degree.”
The message struck a nerve with the singer, who quickly took to social media to express his discontent.
“Dear @wemabank @alat_ng, when did this start? You’ll be hearing from my people,” he posted on X (formerly Twitter), hinting that his legal team would pursue the matter.
Fans and creatives alike have weighed in, many expressing concern about the unauthorized use of artists’ ideas by corporate brands without acknowledgment or compensation. This incident has sparked wider conversations about intellectual property rights and brand accountability in Nigeria’s creative ecosystem.
As of now, Wema Bank and ALAT have not issued any official statement addressing the accusation.
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