Popular Nigerian streamer and digital content creator, Peller, has stirred reactions with his bold claim that the skit-making business is no longer profitable, forcing many creators into hardship.
In a recent live video with fans on TikTok, Peller stated that many Instagram-based skit makers have become inactive or switched to TikTok due to dwindling returns on their content.
“You see any content creator for Instagram wey still dey post skit? E no dey pay. All of them don come TikTok. Hunger is killing everybody,” he said, lamenting the poor monetization opportunities on traditional platforms.
Peller emphasized that many creators now rely on TikTok Live to generate income through audience gifts and donations, shifting from pre-recorded comedy videos to more interactive content.
His comments sparked debate across social media, especially on X (formerly Twitter), with many creators agreeing that the digital content landscape is evolving, and monetization is becoming platform-dependent.
The rise of TikTok’s algorithm-driven visibility and real-time engagement features continues to draw more Nigerian creatives, while older platforms like Instagram have become saturated and less profitable for skit makers.
Peller’s remarks reflect a broader trend in the creator economy, where digital talents are pivoting toward more sustainable and rewarding content models.
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