Many developers build and launch their apps on the Google Play Store first because the process is faster, cheaper, and more flexible. Android apps often get approved within hours, which makes it tempting to treat iOS as something to worry about later.
However, when it’s time to publish on the Apple App Store, many teams realize too late that iOS has stricter technical, legal, and design requirements. At that stage, the app is already built, and fixing iOS-related issues can mean costly redesigns and long delays.
This article outlines the critical things you must prepare early if you want your app to be approved on iOS—without struggling after a smooth Google Play launch.
1. Apple Developer Account Is Not Optional—and Takes Time
While Google Play requires a one-time developer fee, Apple requires:
* An Apple Developer Program membership ($99/year)
* Identity or business verification
* A D-U-N-S number for company accounts
Many developers only discover this after finishing their Android app, causing weeks of delay before submission is even possible.
Best practice: Create your Apple Developer account at the same time you open your Google Play Console account.
2. Apple’s Review Standards Are Stricter Than Google Play
Apps that easily pass Google Play review may be rejected on iOS for:
* Lack of meaningful functionality
* Poor UI/UX
* App content that feels unfinished or copied
* Apps that appear to be simple web wrappers
Apple evaluates quality and user experience, not just functionality.
If your app is designed only with Android flexibility in mind, it may fail Apple’s review.
3. Privacy Policies and Data Declarations Are Mandatory
On Google Play, privacy rules are enforced but more flexible. On iOS:
* A privacy policy URL is required
* All collected data must be declared in App Store Connect
* Tracking, analytics, or ads require **App Tracking Transparency (ATT) permission
Any mismatch between what your app does and what you declare will lead to rejection.
4. Payment Rules Are Different on iOS
Google Play allows more flexibility with payment systems. Apple does not.
If your app sells:
* Subscriptions
* Digital content
* Premium features
You must use Apple’s In-App Purchases (IAP). Redirecting users to external payment pages or mentioning alternative payments inside the app can get your app rejected immediately.
Plan your monetization model early.
5. iOS UI/UX Expectations Are Highest
Android allows wider UI freedom. Apple expects:
* Native navigation patterns
* Proper use of iOS gestures
* Respect for safe areas and screen sizes
* Smooth animations and transitions
An app that looks like a direct Android port may still work—but won’t pass Apple’s review.
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6. App Store Assets Are More Strictly Reviewed**
Compared to Google Play, Apple is very strict about:
* Screenshot accuracy
* App descriptions matching functionality
* No misleading promotional claims
* Correct app icon sizes and formats
Low-quality assets that pass on Google Play can cause iOS rejection.
7. Testing on Real iPhones Is Required
Android emulators are often enough for Play Store testing. Apple reviewers test on real iOS devices, including older models.
Your app must:
* Run smoothly without crashes
* Support the minimum iOS version declared
* Handle permissions correctly
* Pass TestFlight beta testing
Never rely only on simulators.
8. Background Services and Notifications Are Heavily Restricted
iOS strictly controls:
* Background processes
* Push notifications
* Location services
If your app requests background access, you must clearly explain why and how it benefits the user. Unclear permission requests often lead to rejection.
9. Review Time Is Slower Than Google Play
Google Play approvals often take hours. Apple reviews may take:
* 1–3 days or more
* Multiple review cycles if rejected
Each rejection requires fixes and resubmission, extending launch timelines.
Always plan buffer time for iOS reviews.
10. iOS Should Be Planned Alongside Google Play—Not After
The biggest mistake teams make is:
* Launching on Google Play
* Then trying to “adjust” the app for iOS
This approach leads to rework, delays, and extra costs.
Successful apps are designed from day one to meet **both Google Play Store and Apple App Store standards.
Conclusion
Publishing on the Google Play Store is often straightforward, but publishing on the Apple App Store requires advance planning, stricter compliance, and higher quality standards.
If you treat iOS as an afterthought, you will face delays and rejections. If you plan early, your app can launch smoothly on both platforms—without costly last-minute changes.
Think iOS early, even if you launch on Google Play first.
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