Mavin Records founder Don Jazzy has shared the exact moment he realized that Ayra Starr was destined for global fame.
Speaking on the Creatorium podcast, the legendary music executive revealed that his decision to sign her was instantaneous, stating, "It didn't take one minute."
Don Jazzy explained that he first noticed her through multiple online covers, particularly her rendition of 2Face Idibia's songs, which showcased a depth and vocal texture that stood out from other rising talents.
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He described her entry into the Nigerian music scene as the "unlocking of a new character" that the industry had never witnessed before.
According to Qubes Magazine, Ayra Starr has since lived up to that early potential, becoming one of Africa's leading female artists with record-breaking hits.
Don Jazzy’s ability to spot "stardom" in its rawest form continues to be the driving force behind Mavin Records’ dominance in the Afrobeats genre.
#DonJazzy #AyraStarr #MavinRecords #Afrobeats #MusicDiscovery #NigerianMusic #Stardom
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