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Nigerian businesses are set to experience a major boost in digital marketing and customer engagement, thanks to Google’s latest AI-powered advertising innovations unveiled at Google Marketing Live (GML) 2025.

According to Olumide Balogun, Google’s Director for West Africa, the rapid growth of Sub-Saharan Africa’s digital economy makes AI adoption essential for business success. “Digital presence and AI tools are no longer optional—they’re a necessity for businesses to thrive and connect with customers effectively,” Balogun stated.

Key AI Innovations for Nigerian Businesses:

AI Overviews & New AI Mode Ads – AI-generated search summaries that increase visibility for advertisers.

AI Marketing Assistants – Automated tools to streamline ad operations and offer personalized recommendations.

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Generative AI for Visual Content – Features like Image-to-Video Transformation and AI Outpainting  (expanding video frames for ads) help brands create stunning visuals effortlessly.  

“These tools will empower Nigerian businesses to unlock new opportunities and scale their growth,” Balogun added.

The innovations come as Nigeria’s digital ad market expands, with businesses increasingly leveraging AI for smarter marketing strategies.

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