Why is Uzor Arukwe Trending?

Nollywood actor Uzor Arukwe is trending after being announced as the face of Sterling Bank’s latest digital campaign, which promotes the bank’s decision to eliminate transfer fees on its online banking platform.

The campaign highlights the ease, convenience, and affordability of digital transactions, and Uzor Arukwe—known for his charismatic presence and credibility—has been tapped to drive the message home to millions of tech-savvy Nigerians. This strategic partnership has sparked conversations across social media, as users applaud both the move by Sterling Bank and the actor’s rising influence in brand collaborations.

Sterling Bank’s initiative, revealed in a recent press briefing, aims to make digital banking more accessible and cost-effective. With Uzor’s involvement, the campaign gains a cultural edge that blends finance with entertainment—making the news go viral.

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