Major global brands are harnessing the power of Business AI to reshape the future of work and innovation. At the recently concluded SAP Sapphire 2025 conference in Madrid, Spain, leading firms including Heineken, Siemens Healthineers, Xerox, and Team Liquid showcased how SAP’s intelligent enterprise technologies are transforming their operations.
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According to the event organizers, this year’s summit brought together thought leaders, customers, and partners to explore breakthrough SAP innovations with a focus on Business AI integration across sectors.
SAP’s Interim Managing Director for South Africa, Nazia Pillay, stated:
“Organisations are leveraging powerful new technologies and integrated business applications to drive innovation-fuelled growth across the enterprise. The growing power of Business AI is already proving to be a transformative force.”
One of the standout innovations came from Heineken, which introduced Hoppy, an AI chatbot built on the SAP Business Technology Platform (BTP). Hoppy allows employees to retrieve business data in under one minute—compared to 15 minutes previously—making internal communication and decision-making significantly faster. Heineken is now exploring task automation and cost-center error detection using AI.
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In the esports sector, Team Liquid is using SAP Joule agents to revolutionize competitive gameplay. Built on SAP BTP, their new Next Level Esports Centre enables coaches and analysts to access live statistics and performance trends in natural language.
“This partnership is changing the way we utilise our database,” said Team Liquid Co-CEO Victor Goossens.
CAF, a leader in rail and bus systems, successfully migrated to SAP S/4HANA Cloud Private Edition, streamlining data systems across departments.
“Our new technology landscape allows us to better comply with business requirements in a complex and fast-changing market,” said Guillermo Apellániz, CAF’s Digital Transformation Director.
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Siemens Healthineers and Xerox also adopted RISE with SAP, a cloud-first transformation program. Siemens aims to reduce process complexity, while Xerox expects to cut IT costs and launch new business models efficiently.
“SAP is a strategic partner helping us increase speed, agility, and cost-effectiveness,” said Louie Pastor, Executive VP at Xerox.
These stories reveal a clear global shift: businesses across industries are betting big on AI-powered, cloud-based platforms to drive efficiency, improve decision-making, and future-proof operations.
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